“We are just beginning of new era, just like in the early years when TV box sets were invented.
Digital platform is the way forward to reach and engage the best audiences.“
Several decades ago, the mainstream media like TV, Radio, Magazine and Newspaper were considered as the main source for
people to get information, to be entertain with the available content.Back then, those platforms were getting a lot of attention by millions of people and advertisers flock in to reached and engaged with their target market.
Over time, the cost to advertised on such platform has goes beyond the reach for local businesses with minimal budget. Heck, even the big brands also find it very challenging maintain their budget on media buyings.
Things has changed and evolved, Kodak the film maker no longer a consumer products. Nokia, once a giant name in mobile phone industry now fell on their knees struggling to cater the market that they used to capitalised. New tech coming in, and so does the new trend for the new generation.
That also include social media platform from Friendster, Myspace to the hybrid version of them like Facebook, Instagram. Now such social platform the main attention for majority of people.
With social platform local business owners could leverage and stay connected with the prospect customers or clients, and of course the end result would be helping them to purchase your offering. However without proper setup and constant maintenance the result will not be encouraging. Hence, having a team will dedicated their and effort to built and enhance the relationship with fellow netizens. The following are among the top 7 benefits and advantages of having a social media team to complement yourmarketing strategy.
Its not a secrets anymore, let face it, if your personal posting is less than 2% engagement on Facebook or Instagram the chances for people see to see your posting on the main feed the will be slim. Having a dedicated team with the right skill sets and sound knowledge on digital relation would allow them to be more focus on their work and be more creative in putting in the right content (article, pictures, videos) for the likers or followers (audiences). Putting up a posting is not as easy you may thought. Well sometime it does 🙂 . But with dedicated team, a proper research allow them to understand which content that could get the best attention and ultimately give the audience more values to share with their peers.
According to Seth Godin, the author of “Permission Marketing”, a brand just need only 1,000 loyal raving fans to make that 1 million dollar sales within a year if each customer spend 100 dollar a month within a year. Of course when it come to brand building time is the essence. Having your own platform social channel is also like owning your own media with minimal cost of operation. However just like the conventional media like TV and Radio the key to success is to have constant attention from your fans with your is to have engaging, relevant and consistent content which in return allow your brand to be the on top of your audience mind.
When it come to developing your social media content its involved a lot of time, creativity, testing method and frequent monitoring. The “hit and run” strategy would not be effective as most social platform algorithm placed high priority in engaging content or posting. If you have a dedicated team in your digital marketing arsenal, this would allow your business to have the upper hand in strategising your more effective content. Of course you may think you be able to do it yourself, however if you are like others successful business owners, most of them knows that delegation of tasks would allow you to be more focus thing that what you are good at.
Your brand name its just one tweet away. Now imagine if you have a customer that have 10,000 followers complaining about your products or your services and the news spread like wildfire. Will you be able to manage you the conversation by yourself if you are too busy with your main task ? Or do you react instead of choose to respond to it ? Having a trained social media team would allow such issue to be toned down if responded in a good manner.