1. Know your Audience
Knowing your target audience might be the oldest trick in the marketing
rulebook, but still is the most effective or is central to any strategy.
If you know your audience or readers, it would be easier for you to focus on
what content has the most potential impact.
2. Maximise your website space
Each area of your site should be designed to capture the attention of your
audience. Creating a blog, product or service description, or
recommendations will be a worthwhile information you can include on your
It would not be a good idea to include non-related or bogus information that
would not increase your online traffic.
3. Have a unique sales funnel.
An effective Sales Funnel should include the following:
The primary goal of having a Sales Funnel is to tie down the Features,
Advantages, and Benefits of what your products or services are.
An Effective Sales Funnel should include the following.
Awareness – this would undoubtedly state the Features and Advantages of
a product or service you are offering.
Interest – The BENEFITS of your products or services should be tied to the
interests of your end-users.
Once you create the awareness, you can easily capture the interest that
would lead to potential conversion optimization.
If you know the differences between
FEATURES, ADVANTAGES & BENEFITS,
you will be able to effectively show your customers how your products and
services will make a positive impact on their lives, thus giving yourself a
better opportunity in increasing your website’s conversion rate.
4. Have a Clear Value Proposition
The value proposition is the company’s marketing statement. Business
intentions should be openly indicated on your website for you to accurately
and efficiently convince a potential customer or business partner.
Remember that this is your promise to your customer, so it will be a good
idea to have a Value Proposition that is clear, easy to understand and true.
5. Keep your site Interesting
Make your user’s life easy, fewer complications the better! Many websites
now are loaded with too much information.
Your users should understand how to search and check-out easily. Never
give your users too many options. As a rule, if you have several products to
offer put more filters that the end user can use.
The information on your website should evidently communicate what your
potential customer’s NEEDs are to the BENEFIT of your product or service.
To sell the NEED, you must sell the benefit.
6. Make a Competitor Comparison
A healthy competition check will go a long way. Many websites offer almost
the same services, products or business proposals. Having similarities with
other businesses does not mean that you will go out of business, this is what
you call a healthy competition.
Your ability to think outside the box is what sets you apart from the rest!