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As we are progressing through the digital world, social media platforms are quickly becoming one of the most important aspects of digital marketing.
Social media marketing provides incredible benefits that will allow you to reach tens of thousands, if not millions, of customers globally.
Not adopting this profitable mode of doing business means that you are basically missing out on an incredible marketing opportunity.
Let me reiterate that – it is *THE* place to spread the word around rapidly about your product and/or goals.
Social media marketing today is so important that businesses are employing entire social media teams to tackle the forefront of their industries.
I’d go as far as to say that your online presence is the most important marketing tool. In fact, it is more important than having a great product in your lineup.
This is because your website and social media page are the front doors to your business.
So Why Is It Social Media Marketing is Important In Today’s World?
There are tons of reasons why it is important today. For one, they basically improve EVERYTHING about your brand and marketplace awareness. It also provides better customer satisfaction and improves your SEO rankings around the net.
In fact, they are so important that there are actual companies out there who are hiding their secret formulas to success.
All of this makes it cost-effective while racking in all the traffic you ever dreamed possible.
Here’s a short breakdown on its importance below.
Improved Brand Awareness
Digital marketing through social media can be used to increase your brand’s visibility. It is one of the most stress-free and profitable digital marketing methods.
Your business social media profile and network will definitely improve your brand recognition.
Over 90% of marketers have claimed that their social marketing efforts have greatly increased their brand awareness – all the while providing improved user experience. All this by spending only a few hours a week on social media.
There’s no doubt that owning a social media page will improve your business, especially if you keep it updated regularly. More and more people will chime in overtime if you are a regular on social media.
You can research on customers’ interests and opinions that you might not know otherwise by observing their activity on your profile.
Marketplace awareness is one of the best ways to find out the needs and wants of your customers instead of directly communicating with them. It is considered as one of the most valuable advantages of social media.
No need to blow lots of money either – social media marketing serves as a free research tool that can be used to help you collect hard, tangible,
sensitive data & information. It allows you to gain a better understanding of your audience and current trends in the industry.
Remember, information is ammunition – and whatever data that you have in your arsenal you can use them in your posts to entice your target fanbase and pull them into the bandwagon.
Regular Audience Engagement For Healthier Customer Satisfaction
Social media is THE way to engage and interact with your audience. You will gain more chances at conversions if you engage your audience regularly.
Setting up a two-way communication with your targeted audience is one of the best methods to earn their trust and gain credit towards your company.
It allows you to understand their wishes, interests, and feedback with ease. Listening to the community allows you to win their attention and convey them your brand message.
This will allow you to reach more people and establish your company without any hassle.
Since social media platforms play a vital role in networking and communication, creating a voice for your company is important in improving the overall brand image.
Fans love it when you reply to their comments sincerely rather than relying on an automated computerised message.
Yes, it takes time, brain juice, and effort to reply to their enquiries. BUT, do it right and they take your actions in a positive light. They prefer a brand that values its customers.
Among all the strategies available in digital marketing, social media marketing is possibly the most cost-effective one. So says Dr. Evil, so you know it’s the real deal!
THINK OF ALL THE FREEBIES THAT YOU GET!
Signing up and creating an account is free! So is posting and commenting! Best of all, collecting data from customers’ comments and feedback does not cost a cent – not even one.
Implementing a cost-effective method in your master plan allows you to receive a greater return on investment.
This will allow you to earn more and, therefore, be able to commit an even bigger budget to other marketing and business strategies.
However, if you do decide on using paid advertising on social media, then it is advisable to start small and analyze the result to see if its a viable option or not.
But just by investing a little money and time you to gain a significant increase in your conversion rates.
If everything falls in line and goes according to plan, then you will see a return on investment.
Increasing your website traffic through the help of social media platforms is the way to go.
When you post content that links to your website on your social media pages, it creates a reason for social media users to enter your website.
For example, you can create a Facebook post that teasers about a spanking new technology that you are implementing into your product – with a link that redirects users to your website, with the promise of a full explanation on the technology.
This will pique users’ interest and, thus, make it irresistible for them to enter your website and learn the secrets that has been promised to them. Of course, there’s a chance that some of them will start browsing your website – which is always good for you (and your Google Ranking).
The more quality content you share, the more inbound traffic you will generate while ALSO opening up conversion opportunities.
How Does This Translate Into Revenue?
After breaking through the benefits of social media marketing to your business and company, how does it roughly translates?
Reviews, Feedbacks, Comments: Make Sure They’re VISIBLE to ALL
If you decide to disable (or censor) your reviews or feedback on your products from your customers, then be prepared to not have as many sales.
If you put yourself in the shoes of a customer, you would most likely find out about other peoples’ opinions about products found online.
As online products can only be tested once purchased, getting genuine feedback about a product is absolutely essential – and you can expect customers to scour the internet in search of the truth, regardless of your attempts to stop them…
According to UGC Marketing Platform and Yotpo, sharing customer reviews generate up to forty per cent higher conversion rate, depending on the social media outlet.
So just brave it out and allow online users to read your products’ reviews and comments.
Harness The Negativity And Fuel It Into Positivity
There is no escaping the negativity that will inevitably pour onto your product(s). But do not let that deter you or make you give up.
Fine, let’s get a little philosophical – there is no perfect product. Good critics and bad critics will always come. But, believe it or not, it is really one of the perks of marketing on social media platforms.
Don’t ignore the negativity. Accepting your customers’ critics is absolutely essential. The more you listen to the community, the happier they get.
Understand your customers. Learn to accept that the product or service that you offer (or designed) may not be perfect and improve it from there based on their feedback.
Once you perfect your product through several iterations, then that is when things will turn around for the better and you’ll start raking in the profits, as well as even more customers.
Just look at the mobile phone industry – no phone is perfect. But sequel after sequel, phones have gotten better – which definitely are now more appealing to customers.
So next time you get a negative review, reply and ask how you can improve the product or the buying experience.
Transform the disgruntled consumer into a lifelong customer.
Conclusion: Do Not Ignore Social Media Marketing; Embrace It
If you haven’t started up your social media page yet, then it is good to do so right now.
We are currently living in a time where we cannot afford not to be engaging audiences on social media.
If you do have your social media page up and running, then make sure you conduct proper research (you can learn a lot from what other successful brands are doing and follow their lead).
Once you gain enough knowledge and momentum, you may then try out new bold and daring methods to beat the masters at their game and generate even more attention online.
Social media is the same as almost every other form of marketing out there. Make sure to keep adjusting till you hit the right spot.
If you need some guidance, then try to find a reasonably priced professional to help you market like a pro, like us!
You can also download our free e-book for more secrets on how to get more business from social media.
If you are looking for a way to kick start your social media marketing, then feel free to give us a call for our professional guidance.